Note: Keep in mind that the rules should of course fit your general campaign structure strategy and the following rules might not be fitting for every seller.
Automatic Ad Groups
Good Searchterms to Broad: If orders => 1 (immediately) move to ad group (Broad) + set to negative (phrase)* in source automatic ad group
Good Searchterms to Phrase: If orders => 1 (immediately) move to ad group (Phrase) + set to negative (phrase)* in source automatic ad group
0 Sales: If 0 sales after 20 clicks --> negative searchterm (exact)
*Please note: In the current Keyword Rules version 1.0, searchterms can only be set to negative exact (and not phrase). This is planned for the next update though, coming soon!
Manual Ad Groups
Good Searchterms to Exact: If orders > 1 after 1X Clicks, move searchterm to ad group (exact)
0 Sales: if orders = 0 after 2X clicks --> negative searchterm (exact)
Pro Tip: Ideally the exact ad group is within a separate campaign, so that you can safely increase your campaign budget for your proven exact targets.
This article (click here) explains what 1X/2X means and how many clicks you should wait.
Additional Suggestion: Bid Rules
Maintaining a good campaign structure with the help of keyword rules is only half the battle.
After that it's all about continously optimizing those bids, particularly for individual targets in manual ad groups, depending on their respective performance (relevance).
The Sellics Bid Rules will be able to take over that on going process.