Video Content:

0:33 - Basic Info on PPC Manager

1:03 - Check KPI Trends

1:39 - Campaign Table Basics              Note: The "Keywords" tab is now called "Targets"

2:13 - Reduce Costs

2:33 - Keyword Filters

3:01 - Add Negative Keywords

3:15 - Edit (reduce) Keyword Bids

3:37 - Keyword Table Basics + Export

4:03 - Increase Sales

4:11 - Keyword Research (Sonar / Sellics Product Dashbaord)

4:35 - Keyword Bid Control - adding researched Keywords as negative exact to Auto Campagins

5:03 - Move new searchterms from Auto Campagins to Manual Camapaign (where bid control is possible) + negating them in Auto Campaign again

5:24 - Add researched Keywords to Manual Campagins + edit bids

5:48 - Raise daily campaign budget for profitable keywords

6:21 - Suggestions in Optimizer function for manual adgroups

6:33 - Adding your Target ACoS

7:00 - Using Target ACoS for Automation Rules

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