You will learn:

  • The most important definitions
  • The difference between keywords and search terms
  • The different campaign types
  • How the match types work (Broad, Phrase & Exact)

Action Steps:

  • Review the basic concepts
  • Block some time this week to implement what you will learn in this course


Interested to check out the next lesson? Click here.

Do you have more questions about PPC in general? Then click here to go to our extended FAQ PPC section.

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