You will learn:
- The most important definitions
- The difference between keywords and search terms
- The different campaign types
- How the match types work (Broad, Phrase & Exact)
Action Steps:
- Review the basic concepts
- Block some time this week to implement what you will learn in this course
Resources:
Interested to check out the next lesson? Click here.
Do you have more questions about PPC in general? Then click here to go to our extended FAQ PPC section.