You will learn:

  • The most important definitions
  • The difference between keywords and search terms
  • The different campaign types
  • How the match types work (Broad, Phrase & Exact)

Action Steps:

  • Review the basic concepts
  • Block some time this week to implement what you will learn in this course

Resources:

Interested to check out the next lesson? Click here.

Do you have more questions about PPC in general? Then click here to go to our extended FAQ PPC section.

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