You will learn:
- How to find the keywords that cost you money
- Which keywords to move to your broad and exact match ad groups
- How to adjust your bids to hit your targets
- Add negatives to your automatic campaign and broad match ad group
- Move your best keywords to the exact match ad group
- Optimize your CPCs
Do you have more questions about PPC in general? Then click here to go to our extended FAQ PPC section.