Managing reviews on Amazon is one way to provide stellar customer service. And the benefits don’t stop there. Reviews are a great way to get a better understanding of your customer and the keywords they use to describe your product, improve your ranking, and also to find inspiration for new product upgrades and ideas.

We can all agree that review management is an essential task for every Amazon seller, and here is how you do it with the Sellics Software:

Get A Quick Overview in the Cockpit

You can find information about your product reviews as soon as you open your Sellics account. The review widget in the cockpit gives you an overview of all your feedback from the past 7 days.

If you’ve just integrated your Seller Central account with Sellics, it will take up to 24 hours for your reviews to pop up. The Sellics tool then crawls them daily off Amazon.

Manage Your Reviews

To manage your reviews, select the Review tab in the top menu:

Your interface will look something like this:

In the top bar, you can adjust the filters (marked in red in the screenshot) to search your reviews:

  • status of review in your workflow (new, work in progress, done)
  • star rating
  • timeframe (Tip: If you wonder where all your reviews are, try changing the timeframe. The default is set to the last seven days.)

The list below the filter bar then shows all relevant reviews. Each row shows you the star rating, the date, which product the customer reviewed, what impact the review made on your average star rating* and what the customer said.

*A little note on average star rating: Amazon is constantly changing the way that average star rating is determined in order to counteract fake reviews. Back in the day, it used to be the simple ratio of the number of reviews to the star rating. Now, different factors such as the length, customer transaction history, keywords, and wording are believed to play a role.

You can then develop your own workflow within the tool:

  • click on ‘comment on amazon’ to go directly to the review and reply to your customer
  • add a note and/or select ‘work in progress’ to come back to the review later
  • set the review to ‘done’ when you’re finished managing the review

Set Review Notifications

It’s not easy to stay on top of all your new reviews, especially if you are selling hundreds of products on Amazon. You can use the Sellics Notification tool to receive emails when a customer submits a new review.

There are two ways to get to the notification tool. Either click the ‘+’ sign in the top menu and select ‘Notifications’ or click on the ‘Create Notification Now!’ link above the review management interface:

The Notification interface looks like this:

Review notification is activated by default.

If you want to add a new notification for reviews, click the green button on the right side and select ‘Product Review’ from the drop-down menu. You can then decide how often you want to receive an email notification, and if you want to receive notifications for certain star ratings only.

The Sellics Review Management tool is a great way to engage with your customers and make sure that their reviews don’t remain unanswered. However, please keep in mind that the tool does not include an email follow-up function to ask customers for reviews. As this practice is in violation of Amazon’s TOS, Sellics will not add this function to the review tool.

If you are looking for ways to increase the number of reviews, check out our 10 Tips for Get More Amazon Reviews.

Review Management can tell you a lot about your customers. But how do you keep an eye on your competition? 

Set up the Sellics Spy feature next to get insights into your competitors’ sales data. 


Note: Reading lots of text isn’t your thing? Watch out Review Tool Tutorial:

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