The most exciting feature of the Sellics PPC Manager is the ‘Automate’ section. Here is where it gets interesting.
The PPC rule automation is a significant time saver when it comes to optimizing your PPC campaigns. Based on individually definable rules, the PPC manager adjusts your campaign settings in order to meet your KPIs. That means you do not have to constantly evaluate and update your campaign settings, but can concentrate on scaling and growing your business instead.
Too good to be true? Let’s dive right into it.
To go to the ‘Automate’ section, select the PPC Manager in the Sellics Menu and click on the ‘Automate’ section (who would’ve thought).
On top of the page you can see an overview of all automated activities:
You can also select different tabs to view your automation rules sorted by Ad Groups:
You can keep track of all the changes the rules make to your campaigns/ad groups in the past 30 days in your Action Log:
The Setting Log is a record of when you assigned or removed a rule set to/from a campaign.
Finally, in the Rule Sets tab, you can set-up your rules and keep track of your rule sets.
If you are just getting started, the Rule Sets will be empty, except our Best Practices rule set that we recommend as a good starting point.
Now that you know how the ‘Automate’ section works, we can get started and make our own rule!
How to Create Automated Rules with the Sellics PPC Manager
Set up a new rule set
To get started, click on the green ‘Add new Rule Set’ button in the right-hand corner of the Rule Sets tab.
You then have to decide if you want to create a rule for manual or automatic campaigns.
Set-up of an Automatic Campaign:
Set-up of a Manual Campaign:
If this all looks like gibberish to you, this article helps you understand the ‘building blocks’ of automated rules and how they work.
Set the target ACoS
For each campaign, you can choose by which criteria an action is triggered in order to achieve your goal. Whilst you can use any KPI as your goal:
we run most of our examples based on target ACoS -- as this is the most commonly used KPI.
In order to focus your automated rules on achieving a certain ACoS, you have to tell the tool your target ACoS. You can do this in two different ways:
- manually assign a target ACoS to each rule
- create dynamic rules by uploading your target ACoS for each keyword -- this option can save you a lot of time especially if you are creating rules for a range of products with the same ACoS. You might have already uploaded your target ACoS in the ‘Optimize’ section. If not, you can do it by clicking on the blue cloud in the top right-hand corner:
Once you have uploaded the Excel sheet with all your target ACoSs, you can select ‘Target’ in the rule set and Sellics will automatically assign the right target from your upload.
Create the rule
You can then decide on the remaining criteria for your rule, and create more rules to complete your rule set.
What is the deal with ‘X’?!
The 1X / 1.5X / 2X is the threshold after which the rule starts making changed to your campaign. It guarantees that enough data is collected to make an informed decision. The exact process is explained in greater detail here.
For a detailed breakdown and explanation of all the factors, please watch our slightly long, but incredibly useful webinar on the topic:
Assign the rule set to a campaign/ad group
When your rule set is ready to automate, you need to tell the tool which ad group to assign the rule to. Otherwise, nothing is going to happen.
To select an ad group for a specific rule set, click on the green ‘Active Ad Groups’ button in the top-middle of each rule set.
From here, you can easily select all relevant ad groups.
Note: The Sellics Rule Automation works with all three bidding strategies (fixed, dynamic up and down, dynamic down only). An update on the best strategies for combining campaing types and bidding strategy will come soon.
And that’s it! Now you can sit back and let the PPC Manager do its magic!
This article explains how soon you can expect to see some changes.
To check up on your progress and track what the automation is doing, keep going back to the Action Log in the ‘Automate’ section, or play around with the Change Log in the ‘Analyze’ section:
That’s PPC done.
Next up: Inventory!
PS: Text isn’t your thing? Watch our short video on automated rules: