No matter if you are a newbie looking for a profitable opportunity or a seasoned seller wanting to extend your portfolio - there are two Sellics features that help you find inspiration and validate the market potential for your next product launch: the Product Detector and the Niche Analyzer.
In your Sellics menu, click on the ‘+’ at the end of the row to find the Product Detector and Niche Analyzer:
The Product Detector
The Product Detector is a research tool that helps you find inspiration for products that might be worth selling on Amazon. You can find out which products are actually generating sales, rather than investing in slow-selling items.
You can refine your search based on different parameters with our filter:
Select a category, define minimum and maximum values for criteria such as sales rank or price and add important keywords.
Or you can use the smart filter that selects standard values for the most important parameters.
The results of your search and product-level data are shown below the filter:
For each product you get the following details:
- sales rank
- units sold per month
- revenue per month
- number of offers
Note: You might find that the results from the Product Detector deviate from what you see on Amazon. In this article, we explain why. Furthermore, the Product Detector is currently only available for the Germany and US marketplaces.
If one of the results sparks your interest, you can click on the magnifying glass at the end of the row and immediately analyze its niche based on the primary keywords.
The Niche Analyzer
Feeling inspired yet? The next step of your product search is analyzing the competitiveness and sales volume of the product’s niche.
To get started, enter a primary keyword of the niche you are interested in and decide how many pages of the search results you want to analyze:
The results of your search are then displayed as averages through diagrams, and on a product-level in the table below:
For example, the distribution of the units sold per months as well as reviews can be really helpful in understanding the competitive environment of the niche in question. In the ‘Units Sold’ diagram above, you can see that four products account for the majority of sales. This means that these four products monopolize most of the market and entry might be tough.
Similarly, when analyzing the number of reviews, you also want to look at distribution. For example, if one product has significantly more reviews than all others, market entry will be extremely difficult.
With the Niche Analyzer, you can go through each of the parameters and do similar evaluations.
Once you decide that a niche analysis shows positive results, you can click on the binoculars at the end of the row in the product table and add the product to the Sellics spy.
What’s next? Last but not least: The Buy Box Feature (Coming soon)
PS: Text isn’t your thing? Watch our short video about product research with Sellics: