Automatic Adgroups

Low ACoS:   If ACoS < Target ACoS after 150 clicks  > increase ad group bid by 20%

High ACoS :  If ACoS > Target ACoS after 150 clicks > decrease ad group bid by 20%


Manual Adgroups

Low ACoS:       if ACoS < Target ACoS after 1 Order --> increase target bid by 30% (max: 1.25)

High ACoS:      if ACoS > Target ACoS after 1X clicks --> decrease target bid by 30%


Keyword Rules Suggestion for 0 Sales


Bid Rules cannot provide a solution for targets or ad groups with 0 sales, as there can be no ACoS without any revenue.

Therefore it is also recommended to set up Keyword Rules, in order to, for example, pause such a keyword or set it to negative.


Defensive vs Aggressive Rule-Sets

Depending on your strategy, you may want to be less or more aggressive - for instance to help push the keyword rankings of new products.

A more defensive strategy could mean decreasing bids by a higher % (eg. 30), while a more offensive strategy could mean the same for increasing bids.

This article (click here) explains how to determine the Target ACOS.

This article (click here) explains what 1X/1,5X means, ie. how many clicks you should wait.

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