This is a list of metrics and calculations available in the Profit module. Note that the metrics available to you differ based on the region and marketplace level you are viewing your data in.
Advertising Metrics
Ad Spend
Ad Spend = Total Ad Spend + Total SB Ad Spend
The total amount spent on Sponsored Products and Sponsored Brands advertising costs.
Gross Organic Sales
Gross Organic Sales = Gross Sales - PPC Sales
The total revenue generated from non-PPC activity.
PPC Gross Revenue Share (%)
PPC Gross Revenue Share = (Ad Sales ÷ Gross Sales) *100
The total percentage of Gross Revenue attributed to PPC activity.
SB Ad Spend
The total amount spent on Sponsored Brands advertising.
SB PPC Sales
The total amount of sales generated via Sponsored Brands advertising.
SP Ad Spend
The total amount spent on Sponsored Products advertising.
SP PPC Sales
The total amount of sales generated via Sponsored Products advertising.
Total PPC Sales
PPC Sales = Sponsored Brand Sales + Sponsored Product Sales
The total amount of sales generated through Sponsored Products and Sponsored Brand advertising.
Fixed costs
FBA Service Fees
Calculation varies based on market and category.
The Sum of non order-related FBA fees, such as labeling fees.
FBA Storage Fees
Calculation varies based on market and category.
The sum of all FBA storage fees, such as Inventory Storage & Long term Storage Fees.
Other Amazon Fees
Calculation varies based on market and category.
Amazon fees that could not be categorized in any of the above categories.
Margins & ROI
Contribution Margin (%)
Contribution Margin (%) = (Total Net Sales - All Variable Costs) / Net Sales * 100
The selling price per unit, minus the variable cost per unit.
Contribution Margin ROI
Contribution Margin ROI = Contribution Margin / Total Cost of Goods
The measurement of the return on your investment in stock items.
Gross Margin (%)
Gross Margin (%) = (Total Net Sales - Total Cost of Goods - Amazon Commission - FBA Shipping Fees) / Total Net Sales *100
The difference between your revenue and cost of goods sold, represented as a percentage.
Gross Margin ROI
Gross Margin ROI = (Total Net Sales - Total Cost of Goods - Amazon Commission - FBA Shipping Fees)/ Total Cost of Goods
The measurement of your ability to turn inventory into cash above the cost of the inventory.
ROI
Return on Investment = Net Profit / Total Cost of Goods
The measurement of the return on your sales, relative to the costs you incurred to make them.
Net Profit per Unit
Net Profit per Unit = Total Net Profit / # of Units Sold
The Net Profit for the defined period, divided by the number of Units sold.
Net Profit Margin (%)
Net Profit Margin = Net Profit * 100 / Net Sales
Your net income as a percentage of revenue.
Promotions
Gross Promo Sales
Gross Promo Sales = Sales from Promotions + Sales from Shipping Promotions
The total revenue from regular Promotions and Shipping Promotions by Amazon.
Net Promo Sales
Net Promo Sales = Gross Promo Sales - Total Promo Cost
The net revenue from regular Promotions and Shipping Promotions by Amazon.
Promos
Promos = Total # of Orders - # Non-Promo Orders
The number of Orders from Promotions.
Promo Costs
Total Promo Costs = Promo Rebates + Amazon Fees
The sum of all Promo Rebates plus any Amazon fees related to promotions and coupons.
Promo Rebates
The total amount given in Promotional Rebates.
Returns
Gross Refunds Amount
Gross Refunds Amount = Total value of returned units.
The value of returned Units.
Refund Commission
Varies based on market and category.
The Amazon Refund Commission charged during the return process.
Refund Rate
Refund Rate = (100 / Units) * Returned Units
The percentage of Refunds.
Returned Inventory Cost
Returned Inventory Cost = Total Costs - Gross Refunds Amount
The amount of Costs generated by Units that were later returned.
Returns
Returns = # of returned items
The total number of Returns.
Total Return Cost
Total Return Cost = Refund Commission + Returned Inventory Cost
The total amount of costs generated by Returns and Amazon Commission fees.
Sales & . Profit
Avg. Selling Price
Avg. Selling Price = Gross Sales Adj. for Refunds / (# of Units - # Returned Units)
The price at which Units were sold in the given time frame.
Avg. Units per Order
Avg. Units per Order = Units / Orders
The average number of Units in an Order.
Dollar Contribution
Dollar Contribution = Total Net Sales - (Total Cost of Goods - Amazon Commission - FBA Shipping Fees - AdSpend - Total Promo Cost - Total Return Cost)
Your remaining Profit after subtracting your variable costs form the value of your Net Sales Adjusted for Refunds. Note that the calculation for Dollar Contribution does not include your fixed costs.
FBA Units
FBA Units = # Units - # FBM Units
The total number of Units shipped through Amazon FBA.
FBM Units
FBM Units = # Units - # FBA Units
The total number of Units shipped through Amazon FBM.
Gross FBA Sales
Gross FBA Sales = Total FBA Sales + Total FBA Tax + Total FBA VAT
Gross sales generated through Amazon FBA.
Gross FBM Sales
Gross FBM Sales = Total FBM Sales + Total FBM Tax + Total FBM VAT
Gross sales generated through Amazon FBM.
Gross Overall Shipping Revenue
Gross Overall Shipping Revenue = Gross Shipping Revenue + Gross Gift Wrap Revenue
The portion of your overall revenue marked as shipping.
Gross Sales Adj. for Refunds
Gross Sales Adj, for Refunds = (Gross Sales + Tax + VAT) - Refunds
The sum of your Gross Sales (including Sales Tax / VAT) subtracted by Refunds.
Net Overall Shipping Revenue
Net Overall Shipping Revenue = NetShippingRevenue + NetGiftWrapRevenue
The portion of your overall revenue marked as shipping.
Net Profit
Net Profit = Total Net Sales - (Total Cost of Goods - Amazon Commission - FBA Shipping Fees - Ad Spend - Total Promo Cost - Total Retun Cost - Other Amazon Fees - FBA Storage Fees - FBA Service Fees)
Your remaining Profit after subtracting fixed and variable costs from your Gross Profit.
Net Sales Adj. for Refunds
Net Sales Adj. for Refunds = Net Adjusted Sales + Net Overall Shipping Revenue
The sum of your Net Sales (including VAT / Sales Tax) subtracted by Refunds.
Orders
Orders = # Orders - # Cancelled Orders
The total sum of Orders, subtracted by the sum of cancelled Orders. Note that Orders refunded at a later date are included in this number.
Sales Tax / VAT
If Amazon reports the amount separately to Sellics, Sales Tax / VAT = Tax + VAT
If there is no tax reported by Amazon, Sales Tax / VAT = Gross Sales* VAT Rate /(1+VAT Rate)
The amount of Taxes collected on the Gross Sales. Learn more about how Sellics handles Sales Tax and VAT here.
Total Net Costs
Total Net Costs = Total Cost of Goods + Amazon Commission + FBA Shipping Fees + Ad Spend + Total Promo Cost + Total Return Cost + Other Amazon Fees + FBA Storage Fees + FBA Service Fees
The total sum of your fixed and variable costs, excluding taxes.
Units
Units = # of Units ordered
The total number of Units ordered.
Variable costs
AMZ Commission
Varies based on market and category.
The amount in Amazon Referral Fees & order-based Amazon Commissions.
FBA Shipping Fees
Varies based on market and category.
FBA fees per shipped item.
Total Cost of Goods
Total Cost of Goods = Sum of all Costs defined in the Cost Manager.
The sum of the Unit Costs defined in the Cost Manager.