PPC Basics - Analyze & Optimize

All the general Know-How & information you need to get started and optimize your ads with the Sellics PPC Manager

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22 articles in this collection
Written by Franz Jordan, Konstantin Pannicke, Michael P and 1 other

Feature Basics

How far back will PPC data be pulled from my Seller Central account?

How much historical PPC data? Missing PPC history?

Written by Andreas Loupasakis
Updated over a week ago

How often are PPC figures updated and when will new campaigns/adgroups appear?

How long does it take for changes in Sellics or Seller Central to be reflected in the counterpart?

Written by Andreas Loupasakis
Updated over a week ago

How to add & edit PPC Campaigns in Sellics

Where can Products / Keywords be added to Adgroups? Which products? Possible error reasons?

Written by Andreas Loupasakis
Updated over a week ago

Target ACoS Upload - How & Why?

How can the Target ACoS be used? Where to enter? Meaning of +/- % ?

Written by Andreas Loupasakis
Updated over a week ago

What are possible reasons for data differences between Seller Central & the PPC Manager?

Ad spend & sales different in campaign manager?

Written by Andreas Loupasakis
Updated over a week ago

Know-How - Basics

10 PPC Optimization Tips for Amazon Sponsored Products [Blog]

Written by Andreas Loupasakis
Updated over a week ago

Sponsored Brands Introduction and Recommendations

What is it? How can I use it? What are Sellics' suggestions?

Written by Michael P
Updated over a week ago

PPC Strategy Tip No. 1: Find New Keywords with Automatic Campaigns [Blog]

Written by Andreas Loupasakis
Updated over a week ago

What's the difference between Keywords (Targets) & Search Terms?

Written by Andreas Loupasakis
Updated over a week ago

How to Structure PPC Campaigns Simply & Effectively [Blog]

Written by Andreas Loupasakis
Updated over a week ago

Know-How - Specifics

PPC Sales Attribution - Up to how many Days will Orders be attributed to their Clicks?

Written by Andreas Loupasakis
Updated over a week ago

How can I interpret ASINs in PPC Searchterm Reports and how can I react?

Odd Codes / Hieroglyphs / Numbers as Searchterms? Set as Negative Targets?

Written by Andreas Loupasakis
Updated over a week ago

How to Set the "Right" Target ACOS

Written by Andreas Loupasakis
Updated over a week ago

When & Why should I move Keywords to Negative Searchterms?

Written by Konstantin Pannicke
Updated over a week ago

Videos & Webinars

Analyze PPC - Tutorial (5m)

How can I analyze my PPC campaigns via Sellics? A quick video introduction.

Written by Andreas Loupasakis
Updated over a week ago

Optimize PPC - Tutorial (7m30)

How can I optimize my PPC campaigns using Sellics? A quick video introduction.

Written by Andreas Loupasakis
Updated over a week ago

PPC Basics & Optimal Campaign structure - Webinar (1h)

Franz Jordan, CEO of Sellics, walks you through the basics of optimal PPC Management and Campaign Structures:

Written by Franz Jordan
Updated over a week ago

Explanation & Influence Possibilites of Important KPIs

CPC - Costs per Click

Written by Andreas Loupasakis
Updated over a week ago

CR - Conversion Rate

Written by Andreas Loupasakis
Updated over a week ago

ACOS - Advertising Cost of Sales

Written by Andreas Loupasakis
Updated over a week ago

Impressions

Written by Andreas Loupasakis
Updated over a week ago

CTR - Click Through Rate

Written by Andreas Loupasakis
Updated over a week ago