PPC Basics - Analyze & Optimize

All the general Know-How & information you need to get started and optimize your ads with the Sellics PPC Manager

21 articles in this collection
Written by Franz Jordan, Konstantin Pannicke, and Andreas Loupasakis

Feature Basics

How far back will PPC data be pulled from my Seller Central account?

How much historical PPC data? Missing PPC history?

Written by Andreas Loupasakis
Updated over a week ago

How often are PPC figures updated and when will new campaigns/adgroups appear?

How long does it take for changes in Sellics or Seller Central to be reflected in the counterpart?

Written by Andreas Loupasakis
Updated over a week ago

How to add & edit PPC Campaigns in Sellics

Where can Products / Keywords be added to Adgroups? Which products? Possible error reasons?

Written by Andreas Loupasakis
Updated over a week ago

Target ACoS Upload - How & Why?

How can the Target ACoS be used? Where to enter? Meaning of +/- % ?

Written by Andreas Loupasakis
Updated over a week ago

What are possible reasons for data differences between Seller Central & the PPC Manager?

Ad spend & sales different in campaign manager?

Written by Andreas Loupasakis
Updated over a week ago

Know-How - Basics

10 PPC Optimization Tips for Amazon Sponsored Products [Blog]

Written by Andreas Loupasakis
Updated over a week ago

PPC Strategy Tip No. 1: Find New Keywords with Automatic Campaigns [Blog]

Written by Andreas Loupasakis
Updated over a week ago

What's the difference between Keywords (Targets) & Search Terms?

Written by Andreas Loupasakis
Updated over a week ago

How to Structure PPC Campaigns Simply & Effectively [Blog]

Written by Andreas Loupasakis
Updated over a week ago

Know-How - Specifics

PPC Sales Attribution - Up to how many Days will Orders be attributed to their Clicks?

Written by Andreas Loupasakis
Updated over a week ago

How can I interpret ASINs in PPC Searchterm Reports and how can I react?

Odd Codes / Hieroglyphs / Numbers as Searchterms? Set as Negative Targets?

Written by Andreas Loupasakis
Updated over a week ago

How to Set the "Right" Target ACOS

Written by Andreas Loupasakis
Updated over a week ago

When & Why should I move Keywords to Negative Searchterms?

Written by Konstantin Pannicke
Updated over a week ago

Videos & Webinars

Analyze PPC - Tutorial (5m)

How can I analyze my PPC campaigns via Sellics? A quick video introduction.

Written by Andreas Loupasakis
Updated over a week ago

Optimize PPC - Tutorial (7m30)

How can I optimize my PPC campaigns using Sellics? A quick video introduction.

Written by Andreas Loupasakis
Updated over a week ago

PPC Basics & Optimal Campaign structure - Webinar (1h)

Franz Jordan, CEO of Sellics, walks you through the basics of optimal PPC Management and Campaign Structures:

Written by Franz Jordan
Updated over a week ago

Explanation & Influence Possibilites of Important KPIs

CPC - Costs per Click

Written by Andreas Loupasakis
Updated over a week ago

CR - Conversion Rate

Written by Andreas Loupasakis
Updated over a week ago

ACOS - Advertising Cost of Sales

Written by Andreas Loupasakis
Updated over a week ago

Impressions

Written by Andreas Loupasakis
Updated over a week ago

CTR - Click Through Rate

Written by Andreas Loupasakis
Updated over a week ago