PPC Advanced & Automation

All you need to know about Automation Rules, Ad Scheduling, Dynamic Bidding & Placements

15 articles in this collection
Written by Franz Jordan and David Zimmermann

Rule based Automation

How do Rules for PPC Automation work?

Basics of Rule-based automation explained - which conditions and actions are available?

Written by David Zimmermann
Updated over a week ago

What Time-Frame do the Rules Look at?

Which timeframe is viewed when Sellics checks the rule conditions/thresholds?

Written by David Zimmermann
Updated over a week ago

How do Bid Rules work?

Automated Changes of Bids explained. PPC Automation for Bid Optimization.

Written by David Zimmermann
Updated over a week ago

How do Keyword Rules work?

PPC Automation for Keyword Harvesting & automated Movement explained

Written by David Zimmermann
Updated over a week ago

Why are my Rules not triggering any Actions?

Written by David Zimmermann
Updated over a week ago

Rule Tips

Ideal Threshold - How many Clicks Should I Wait?

How is 1X, 1,5X and 2X calculated?

Written by David Zimmermann
Updated over a week ago

Recommendations for Basic Bid Rules

Example Rule-Set for Bid Rules

Written by David Zimmermann
Updated over a week ago

Recommendations for Advanced Bid Rules

Best-Practice Rule-Sets for different Product Life-Cycle Phases

Written by David Zimmermann
Updated over a week ago

Recommendations for Keyword Rules

Best-Practice Rule Set for Keyword Rules

Written by David Zimmermann
Updated over a week ago

Advanced Features

How to use PPC Placements?

How do they affect the rules' automation? Recommendations?

Written by David Zimmermann
Updated over a week ago

How do Amazon's Dynamic Bid Changes work? Do they affect the PPC Automation in Sellics?

Fixed, up and down or down only? General Recommendations

Written by David Zimmermann
Updated over a week ago

How does Ad Scheduling work? Recommendations?

Does PPC "dayparting" work well together with automation rules? which timezone? Turning campaigns off & on at different hours / days.

Written by David Zimmermann
Updated over a week ago

Can I automate Changes for Sponsored Brands in Sellics?

Automations for SB (formerly Headline Search Ads)?

Written by David Zimmermann
Updated over a week ago

Videos

Keyword Harvesting Rules - Tutorial (5m) & Webinar (53m)

Automate the movement of (new) searchterms and targets between any ad groups! PPC Automation #2 explained

Written by David Zimmermann
Updated over a week ago

PPC Automation - Bid Rules - Tutorial (10m) & Webinar (39m)

How can I scale my PPC campaigns using PPC automation of Sellics?

Written by Franz Jordan
Updated over a week ago