The Sellics Ranking tool helps you in finding relevant keywords, place them in your product listings and thereby optimize your content for Amazon SEO.
Why is that important? Because Amazon ranks search results according to two factors:
Likelihood of sale
Both of these factors can be improved upon, meaning that your product ranks better organically and is more likely to convert visitors into paying customers.
In the last section, we outlined how keyword research works with Sonar. And since Sonar is integrated into the Sellics software, keyword research in Sellics works exactly the same way. You will see it in a second.
So let’s get started!
Reading text isn’t your thing? Watch our tutorial on Keyword Research and Tracking with Sellics instead.
Getting familiar with the Ranking feature
The first thing you see after clicking on the Ranking feature in the header menu is an overview of your Monitored Products, Other Products, and Keywords. This screen shows you a general overview of how your monitored and other products are performing in terms of sales, ranking and keyword coverage.
The next step is to select ‘Keywords’.
Keywords - Keyword-level information
This tab shows you how you are performing on a general keyword level.
The top widgets show you information about your keyword coverage and your top pages per keyword.
This is also where you research, add or delete keywords. The red ‘delete keywords’ button on the right-hand side deletes selected keywords from your list.
By clicking on the orange ‘+’ on the left-hand side you can add new keywords manually. The orange ‘Research new keywords’ button takes you to the integrated version of Sonar, where you can perform keyword research the same way we explained in the last article:
All selected and added keywords show up in the list - showcasing information on search volume and ranking. If your list is empty, sort it by ‘Top Ranking’. At the end of each row, you can change the setting for each keyword, deciding whether you want to keep monitoring it or not. Clicking on the magnifying glass brings you to a new page, which shows your history for that keyword:
Back on the overview page for the overall keyword level (first screenshot in this section), the ‘Products’ tab brings you back to the Ranking feature overview. You can now start retrieving information and optimizing keywords on a product level.
The Product Dashboard - Product-level information
Back at the overview, select the product dashboard at the end of the row. The product dashboard gives you product-specific sales, ranking and keyword information.
Note 1: There are two menus now. The top menu is to navigate the Sellics tool in general. The second-row menu is to navigate the product-level keyword optimization process.
Note 2: Super URLs used to be a way to increase the visibility of your listings. However, over the past year, we have found them not to have any kind of effect on keyword rankings anymore. In addition, Super URLs are in a grey area of Amazon's TOS. That’s why we removed this feature.
The product-level overview already gives you a ton of useful information, including your product’s sales and profit rank over time, keyword ranking over time, price, Buy Box wins and your notes.
To sort this information according to your needs, you can select different filters. Your keyword ranking data can be filtered according to all keywords vs favorite keywords, and products (single products) vs product group (variations or child ASINs).
The differentiation between the keyword-level and product-level information is the basis for successfully navigating the Sellics ranking tool. Once you’ve got that down, you are ready to delve into the Amazon SEO optimization process.