The beauty of Total ACoS is that both the ad revenue & the organic revenue are taken into account.

The total advertising cost of sale (TACoS) takes into account both your ad sales and your organic sales (sales not made through ads) to show how your ad spend fits into your overall business.

Profit > Product table > Select columns ( at the bottom of the Overview Page in the Profit feature).

These two metrics are also available as a trend chart metric in the overview of profit.

Also check out our blog article and especially the Total ACoS section to understand the impact and the possible application of those two new metrics.


Want to learn more about the Profit feature? Make sure to check our free University Course!

Did this answer your question?