Yes, you can optimize your Sponsored Brands (formerly HSA) campaigns in Sellics. This means that you can set daily budgets, set target ACoS, add/remove keywords and products to your campaigns, and so much more.
The mechanism of rule automation is similar to what is available for Sponsored Product campaigns.
For complete guide on Sellics Sponsored Brands Advertising, please visit The Guide to Sponsored Brands Advertising in Sellics.
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