30 Day History / Data since Last Bid Change

The threshold count for each keyword by default includes a 30-day history before the activation date of the rule. If the keyword bid was changed within Sellics during the last 30 days, the threshold count will start on the day of the last bid change.

The time period that a rule will take into account is limited to a moving window of the last 90 days. For example, if you create a rule today, it already includes up to 30 days of history. If no action is triggered during the next 61 days, only the last 90 days of history will be included.

Flexible Buffer Time for Sales Attribution - 3 / 5 / 7 / 14 Days

By default, the Automated Rules will wait 5 days to check if any conditions are met to account for longer sales attributions.

For example, a customer could click on your ad today and only buy the product a few days later. As this can influence all sales related performance metrics significantly, the rules will ignore all data from the past 5 days.

This buffer time can be manually reduced to 3, 5 or increased to 14 days at the top right of each rule-set:

Important: Triggering a rule before the end of the attribution window ( 7 days for SP, 14 days for SB). If you have set up the attribution window to 3 days for example, this would mean that we will ignore only 3 days of the data since the previous week before making any changes with our automation rules.

Example given below:
If someone clicks on your Sponsored Product Ad on Monday but buys the product on Tuesday of the next week ( which means it will be more then 7 days after he first clicked on the Ad) then the Rule would NOT trigger.

The Sellics Automation rules will ignore data from the days that are still in our attribution window:

When do the rules check the conditions?

The rule will check if the conditions were met each day after midnight depending on the time zone of the respected Marketplace you are advertising.

Example: You have set up a rule to increase the bid if the ACoS of the keyword is below your Target ACoS. The Automation will check if the rule met the condition at midnight. If it did, the rule will trigger and the timer will re-set- If not, the rule will check the next day at midnight repeatedly.

When and how is a rule triggered?

  • The rule will wait for the threshold to be passed for each keyword (e.g. the number of clicks or days) until it checks the condition.

  • The rule will check if a keyword has crossed the threshold daily at night. If the threshold was crossed, but the condition is not yet met, the rule will continue to collect data each day (growing the threshold count) until the condition is met or until the keyword bid was changed by another rule. If you are doing any manual changes to your bids the rule will re-set.

  • Once the threshold has been crossed and the condition is met, the rule will trigger the action.

What happens after a rule is triggered?

If the rule triggers an action for a keyword, the threshold count will restart for the entire rule-set and wait for the condition to match again.

If a keyword bid is changed, all rules attached to the keyword in the respective ad-group are going to reset their threshold count.

What happens if the conditions of multiple rules are met for one keyword?

If a keyword reaches the threshold of multiple rules, it will trigger each rule where the condition is true. This means there can be multiple actions per keyword on a given day.

Weighing Caution vs Accuracy

Amazon connects sales to clicks up to one week after the respective clicks - the grand part of the sales should be attributed after 3 days though.

Therefore, deciding on a buffer time depends on how much ad spend you are willing to accept, as well as how eager you are not to exclude any (good) keywords prematurely.

How the Sales Attribution Window Affects PPC Rules:

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