There can be multiple reasons for rules not having triggered any actions (yet):

1. The Rules have not been set up properly

In order for the rulesets to work efficiently, you will have to make sure that you have mapped and added your Ad groups in the correct way. Here is a tutorial on how to set up bid-rules:

And a tutorial on how to set up Keyword-rules:

Make sure to check our Best-Practices Rule-sets for Bid Rules & Keyword Rules. To understand the interface and mechanism of rules-based PPC automation, see How do Rules for PPC Automation Work?

2. Not enough time has passed / Not enough data has been collected

Example: Let's say you have established a Keyword Rule "Pause keywords with clicks but no sales". If someone clicks on your Sponsored Product Ad on Monday but buys the product on Tuesday of the next week ( which means it will be more than 7 days after he first clicked on the Ad) then the Rule would NOT trigger.

For more information about the time-frame that rules look at, see What Time-frame do the Rules look at? To understand the importance of sufficient data, see Collection of Sufficient Data for Well-Informed Decisions.

3. Review of conditions in the correct time-frame

Actions are only triggered if their conditions are met. The conditions, on the other hand, are very much dependent on the viewed time-frame.

Therefore, selecting the correct time-frame in the Optimize section is essential:


4. Consider the Difference between Keywords & Searchterms

A rule whose action refers to a search term will have no influence on Keywords and vice versa.


Keywords are word-combinations which were consciously used for ads, originating from you (the Seller/Vendor).

Keywords therefore only exist in manual campaigns and are what you bid on so that your products get found. In other words, ads can be placed with different click-price bids for each keyword.

For broad and phrase ads, the sponsored products will not, however, always be found via the actual keyword, for which the ad was placed on, but via other searchterms.


Searchterms are word-combinations which customers actually put into the search bar, originating from the customers.

5. What happens if the conditions of multiple rules are met for one keyword?

If a keyword reaches the threshold of multiple rules, it will trigger each rule where the condition is true. This means there can be multiple actions per keyword on a given day.

6. Buybox

Notice that rules can still run even if you don't have the Buybox. You can pause your rules anytime if you wish so by clicking on "Pause":

Help Us Help You

If a condition is met, but no action was triggered, please contact us via the tool's chat. When doing so please prepare an example containing the viewed marketplace, rule, ad group, example keyword and time-frame.

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