Before getting started with either the Advisor package of Sellics or the Managed Services package there are some things you need to do in order to get your Account running and be sure that you have all the content you need from Amazon synced into your Sellics Account.

The Sellics Advertising Advisor will help you to grow your Amazon business using our full suite of tools (Sellics Advertising, Sellics Benchmarker, Sellics SEO, Sellics Profit Management and Sellics Reviews Management) while offering tailored monthly support. On your first month you will get a 60-minute onboarding call with an advisor. You will be able to get to know the tool with our experts and analyze your overall business strengths, weaknesses and opportunities and identify goals for the next months.

If you opt for Sellics Advertising Managed Service, you will also have access to all features of our software suite, but one of our trained Advertising Strategists will perform all the actions in your account that are necessary to achieve your objectives. You will not need to spend any time learning how to use the software or implementing your strategy – we will do it for you!

Lets get started!

Here are your important first steps to getting started with Sellics:

  1. Adding your team to the platform

  2. Uploading your product catalogue

  3. Managing tags to segment your catalogue (optional)

  4. Bulk uploading your content (optional)

How to add users:

You can add new users under Account Name at the bottom of the Navigation menu and then under the tab Team. Only the administrator can add new users and assign them specific access rights. Rights can be assigned on the following levels: 

  • Marketplaces (Countries)

  • Modules

  • AMS Integrations

  • Tags

  • Brands

How to add new products:

To upload new product ASINs, go to Products.

There are three options:
1. You can upload single ASINs by clicking Add by ASIN.

2. You can upload multiple ASINs in bulk via an Excel sheet by clicking Select Bulk Upload and choose Upload ASINs. Attached is a template outlining the process step-by-step.

Note that, it may take up to 24 hours until the data is fully loaded into our system. In addition, the system will avoid creating duplicate products.

You can select Auto detect, under which we will automatically add the variatons of your products we detect that are missing at Sellics from your Amazon Seller Central.

How to create and/or delete tags:

You can assign products to a specific group by creating tags for them to help you manage products more easily. In addition, you will be able to grant users rights based on these tags.

We recommend creating tags for similar products (product variations) in order to optimize them in bulk.

You can create new Tags under the Manage Products tab. There are two options:

  1. You can create single tags by typing the new tag name in the Search or add new tags bar and then click on Create '[name of new tag]'.

You will see your (new) tags appear like below:

2. You can upload multiple tags in bulk via an Excel sheet by clicking Select Bulk Upload and choose Upload Tags.

Attached is a template outlining the process step-by-step.

You can also delete your tags. To do this, search and choose the tag(s) you want to edit, them click Delete selected tags and click Delete. Note that the Tag(s) you delete will not be recoverable.

How to Bulk Upload your Content:

In addition ASINs and Tags, the Sellics platform allows you to bulk upload multiple items: ASINs, Tags, Keywords and Content. When clicking on each of these button, you will be prompted to download a corresponding Excel template to fill in and re-upload to Sellics.


You can also upload your ASINs with corresponding internal product IDs (e.g. SKU, EAN) by following the format. See more here.


It is now possible to create tags via an Excel file. You just need to fill in the ASINs in the first column and the corresponding Tags in the second, third, etc. column. Note that you can assign several tags to the same ASINs.


The back-end keywords won’t be shown in Sellics because they are hidden on Amazon. Hence, if you would still like to see them in Sellics as well as the keyword ranking for them, you can upload your own list of keywords. You can get this list from your Amazon Vendor Manager. When uploading those keywords to Sellics, please follow the acceptable format.

Location 1 will be your keyword list within the individual ASIN. From that list, you can see what is or isn't included in your listing. Then you can add them as needed.

Location 2 will be your back-end/indexing/hidden keywords, which aren't visible on your Product Detail Page on Amazon.


You can upload your own content (e.g. from a PIM system or Excel sheet) by following the requested Excel format. Why is it useful? Some clients update their content in a PIM system or in an Excel file. Hence, they can use this content in Sellics to monitor their content differences (in Content Monitoring tab) or to optimize their content in Sellics.


Once you have done that and have all your relevant content & Products from Amazon uploaded within Sellics you can start benefiting from the Sellics Software!

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