Sponsored Products attribute sales to the day of the actual click.
For example, if you have 100 clicks over a 2 week period, amazon will attribute each sale to the corresponding day of sale.
Sellics' Sponsored Product Automation uses attribution settings and and can automatically wait the correct amount of time to make the assessment.
That's why Sponsored Products Automation works with attribution settings and will wait a couple of days until they make their assessment.
What does this mean for Sponsored Brands Automation?
- Rules can act immediately based on yesterday's data. The default attribution period is one day.
- Sales for a single day might result from any click in the last 2 weeks. If you had a bid change in the last 2 weeks, you can not know if it resulted from a click before or after the change.
- For new campaigns, the sales data might be too low as it is not profiting from the full 2 weeks of clicks. Higher thresholds during this time.
- For smaller budgets or products that tend to be bought after some time of consideration, it might be advisable to increase the threshold e.g. wait more clicks, days, etc before rules trigger.
- If you stop you campaigns you might end up with an ACoS of 0 even though you had sales. As the sales drop in from the previous clicks.