Utilizing standard naming conventions will make it easier to apply Sellics automation to ad groups/ campaigns, analyze performance and organize your account.

What not to do:

Don’t use SKUs or ASINs in the campaign name

Using SKUs and ASINs makes filtering data in the text filter difficult. It’s also a barrier for people outside of your organization to grasp your strategy or understand performance when auditing.

Don’t use vague or unspecific names IE: “Hand Sanitzier” or “New ASINs 9.4”

This makes analyzing the performance of your campaigns difficult.

What to do:

Do pack all the vital information into the name

Important details you might want to include: Type of campaign (SB, SP, SD), Targeting (Auto vs. Manual or Keyword vs. Products) the products that are being advertised (Phone Chargers or Shirts), Gender (Mens Shirts, Womens Jackets), Keyword Match Type (Broad, Phrase, Exact) and Keyword strategy (Branded Keywords, Competitor Keywords, Category keywords)

Use the same standard convention across all campaigns

This will make it easy to confirm you have the correct campaign structure needed for advanced features in Sellics such as Keyword Harvesting and AutoPilot.

Example A:

The product being advertised is Vegan Snacks.

Utilizing the Sellics Best Practice Campaign set up here is an example of campaign naming:

Example B:

The product being advertised is Vegan Snacks. After analyzing the Searchterm Report it is clear there are searches being made for the brand by name as well as competitors that are converting so Branded, Category and Competitive campaigns are also made:

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