Here is a Webinar recording from our Advanced Webinar Series about the Long Term Strategy and Optimization Best Practices. In this Webinar, you will find out how to split your ads for a successful long-term strategy and categorize/split your keywords into the right ad groups.
Feel free to watch the recording:
We are hosting every two weeks an Advanced PPC Webinar. Our Amazon PPC Experts talk about various advertising topics! You can register here for the upcoming Webinar.