To make the most of an Amazon Advertising program, brands must have an understanding of their goals, products, and processes for optimization in order to maximize ad spend.

In order to scale and grow sales on Amazon, however, brands also need to consider their conversion rate performance. This is achieved through having the right content, understanding the buy-box, and monitoring competitor ASINs to determine the right product assortment.

Listen in as Rise and Sellics discuss how brands can be profitable when expanding their Amazon programs with the right strategy.

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