How does Sponsored Brands Automation work?

Our Sponsored Brands automation works similar to our Sponsored Products automation. In particular,

  • All automation is run at an ad group level.

  • We have 3 suggested different strategies with already existing rules you can move your campaigns to.

  • You can also of course create your own rule-set and rules.

  • Most important thing: Add your target ACoS on an ad group lvl!

Note that: Ad groups without Target ACoS can be added to rules that work with Target ACoS. However, rules that require Target ACoS will not trigger if there is no Target ACoS added. This may seem obvious, but could be an essential blockage to your success.

How do I delete rule sets? / Why can't I delete the rule sets?

To delete rule sets, please take the following steps:

  1. Select the ad group(s) within that rule set.

  2. Choose Move campaign button to remove those ad group(s) from the rule set you want to delete (i.e. to 'No Automation').

  3. Click the vertical ellipsis button on the top right corner. Note that, if you fail to do step 2, you will not able to delete the rule set and receive this message instead:

Once you have removed all the ad group(s) group the rule set, you can just click Delete Rule Set.

For an introduction to Sponsored Brands, visit Sponsored Brands Introduction and Recommendations.

For complete guide, please visit The Guide to Sponsored Brands Advertising in Sellics.

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