The new Sellics “Smart Campaigns [Beta]” is a campaign creation wizard that enables you to create a best practice, automated set of Sponsored Products campaigns for each of your ASINs with ease - no in-depth advertising knowledge required.

You can access it via the navigation bar in your Advertising feature:

It is an industry-wide Amazon PPC best practice to combine several different campaigns and targeting methods for each product in a campaign structure to achieve optimal performance.

This approach, however, requires the knowledge to define a good campaign structure and the time to create it - which can quickly amount to 20 - 30 minutes or more for each product. In addition, ongoing optimization requires further time and expertise.

The “Smart Campaigns [Beta]” tool solves this problem by:

  • providing a ready to use best practice campaign structure (consisting of several campaigns and targeting approaches),

  • making the setup of this structure for each product easy and effortless,

  • and by automating ongoing bidding and keyword optimization for the campaigns.

All you need to do are the following steps:

  1. Set your goal (do you want to focus on generating profit or sales?)

  2. Set your budget

  3. Choose at least 1 keyword to start

And that’s it!

Sign up now for free or log into your Sellics account to try it out.

Check out our Guide for more information:

We also have a quick video tour for the Smart Campaigns [Beta], you can click on the button below to watch the recording:

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