If you want to enable the Sponsored Brands Automation and have our automation rules applying to your Campaigns you first need to add a desired Target ACoS.
If you want to learn more about which Target ACoS is the best for your strategy check out this article.
Go to Sponsored Brands Automate.
Choose a rule-set you want to add your campaigns to. We have 3 suggested different strategies with already existing rules you can move your campaigns to. You can also of course create your own rule-set and rules.
Click on the Button "Assign campaigns". You will be moved to a new window where you can finally add your desired Target ACoS.
The Target ACoS is important because the automation will work based on the difference between your ACoS and Target ACoS in order to increase or decrease your bids automatically.