Definitions / Abbreviations

BB & Low. Price - Buy Box & Lowest Price

Price within Buybox & Price of Lowest Offer

Written by Andreas Loupasakis
Updated over a week ago

PPC - Pay Per Click

Written by Andreas Loupasakis
Updated over a week ago

Promos - Promotions

(definition)

Written by Andreas Loupasakis
Updated over a week ago

Revenue Share (Cockpit)

Written by Andreas Loupasakis
Updated over a week ago

Search Volume

Written by Andreas Loupasakis
Updated over a week ago

Search Results

Written by Andreas Loupasakis
Updated over a week ago

Units / Orders

Written by Andreas Loupasakis
Updated over a week ago

ASIN - Amazon Standard Identification Number

Written by Andreas Loupasakis
Updated over a week ago

SKU - Stock Keeping Unit

Written by Andreas Loupasakis
Updated over a week ago

Parent / Child ASINs (Variations)

Written by Andreas Loupasakis
Updated over a week ago

BB - Buybox ("Add to Cart" Field)

Written by Andreas Loupasakis
Updated over a week ago

BSR - Best Sellers Rank (Salesrank) [Blog]

Written by Andreas Loupasakis
Updated over a week ago

FBA / FBM - Fulfilment by Amazon / Merchant

Written by Andreas Loupasakis
Updated over a week ago

API - Application Programming Interface

Written by Andreas Loupasakis
Updated over a week ago

Seller & Vendor

Written by Andreas Loupasakis
Updated over a week ago

Sessions

Definition & Tips

Written by Andreas Loupasakis
Updated over a week ago

ref_sales/sessions/... - Performance Reference Trends

Written by Andreas Loupasakis
Updated over a week ago

CR - Conversion Rate

Definition & Tips

Written by Andreas Loupasakis
Updated over a week ago

ACOS - Advertising Cost of Sales

Definition & Know-How

Written by Andreas Loupasakis
Updated over a week ago

Broad / Phrase / Exact - Keyword Match Types (Definition)

Targeting options for Keywords (Manual Sponsored Products Campaigns)

Written by Andreas Loupasakis
Updated over a week ago

CPC - Costs per Click

Definition & Basics

Written by Andreas Loupasakis
Updated over a week ago

CTR - Click Through Rate

Definition & Tips

Written by Andreas Loupasakis
Updated over a week ago

Impressions

Definition & Basics

Written by Andreas Loupasakis
Updated over a week ago

Overspend / Underspend

(PPC Metric Definition & Explanation)

Written by Andreas Loupasakis
Updated over a week ago

PPC Targets (Definition)

Which options do I have? Keywords, ASINs & Categories

Written by Andreas Loupasakis
Updated over a week ago

Product Targeting (Definition)

Create Product target campaigns in Sellics?

Written by Andreas Loupasakis
Updated over a week ago