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Amazon Advertising
Amazon Advertising
Everything you need to know about the Sellics Advertising Module and Automation.
76 articles in this collection
Written by
Marco Varnas
and
Eva
Video Library
Top 10 Amazon ad tips with Sellics!
Learn how to navigate through the advertising feature of Sellics.
Written by
Marco Varnas
Updated over a week ago
The Amazon Onion: Campaigns, Ad Groups, Targets, Searchterms
This video tutorial gives you an explanation of the Amazon Advertising structure to help navigate through the Sellics platform.
Written by
Marco Varnas
Updated over a week ago
The three A's: ACoS, Break Even ACoS, Target ACoS
This video tutorial gives you an explanation of everything related to ACoS.
Written by
Eva
Updated over a week ago
Setting up Bid-adjustment Automation
This video tutorial gives you an explanation and a walkthrough of how to leverage bid rules to optimize your campaigns with Sellics.
Written by
Eva
Updated over a week ago
What is Keyword Harvesting?
This video tutorial gives you a step-by-step explanation of the mechanism of keyword harvesting.
Written by
Eva
Updated over a week ago
Setting up Keyword Harvesting Automation
This video tutorial gives you an explanation and a walkthrough of how to leverage keyword rules to optimize your campaigns with Sellics.
Written by
Marco Varnas
Updated over a week ago
Bid Adjustments Automation with Autopilot
This video tutorial gives you an explanation of the other type of automation: Bid Adjustments.
Written by
Marco Varnas
Updated over a week ago
Sellics Optimize & Analyze
Written by
Marco Varnas
Updated over a week ago
How does Analyze in PPC Manager work?
A tutorial on how to go through the change-log when analyzing campaigns to identify and attribute changes that were made.
Written by
Marco Varnas
Updated over a week ago
How to Automate your Automatic Campaigns
A quick video on how to automate your automatic campaigns.
Written by
Marco Varnas
Updated over a week ago
How to Automate your Manual Campaigns?
A quick video on how to automate your manual campaigns.
Written by
Marco Varnas
Updated over a week ago
Integrating your Amazon Advertising Account
Integrating an Advertising Account into Sellics
How to connect Sellics to your Amazon Advertising account through the API
Written by
Marco Varnas
Updated over a week ago
Why can't I connect my Amazon Advertising Account?
Trouble integrating Amazon's Advertising API? Typical connection errors
Written by
Eva
Updated over a week ago
How can I remove the connection between Sellics and my Amazon Advertising account?
Written by
Eva
Updated over a week ago
Important KPIs
Impressions
This article covers impressions and possible reasons for low impressions (as well as how to overcome them!)
Written by
Marco Varnas
Updated over a week ago
CTR - Click Through Rate
This article explains the importance of Click Through Rate (CTR) and relevant factors, e.g main picture, title, prime, price, rating, brand.
Written by
Marco Varnas
Updated over a week ago
CR - Conversion Rate
This article explains the Conversion Rate (CR) and factors that help drive a high CR.
Written by
Marco Varnas
Updated over a week ago
ACoS - Advertising Cost of Sales
This article explains the mechanism and formula of ACoS and gives you helpful resources to gain a better understanding of ACoS.
Written by
Marco Varnas
Updated over a week ago
CPC - Costs per Click
This article explains the mechanism of Costs per Click (CPC) based on your ACoS objectives, with examples.
Written by
Marco Varnas
Updated over a week ago
Everything around Sponsored Products
Sponsored Products: 10 Tips for Amazon PPC Optimization
10 tips from our Amazon PPC Expert Team for Sponsored Products strategies and optimization techiniques!
Written by
Marco Varnas
Updated over a week ago
The Guide to Sponsored Products Advertising in Sellics
Comprehensive guide, FAQs and best practices in Sellics Sponsored Products Advertising
Written by
Marco Varnas
Updated over a week ago
How to add & edit PPC Campaigns in Sellics
Where can Products / Keywords be added to Adgroups? Which products? Possible error reasons?
Written by
Marco Varnas
Updated over a week ago
Campaign Naming Structure
Do's and Dont's of naming your campaign to apply Sellics automation to ad groups/ campaigns, analyze performance and organize your account.
Written by
Marco Varnas
Updated over a week ago
How to Add Products / ASINs to Existing Campaigns
This article walks through how you can add products/ASINs to existing campaigns by making changes to selected ad group(s).
Written by
Marco Varnas
Updated over a week ago
How to Add Keywords to a Campaign
This is a step-by-step guide on how to add keywords to an existing campaign and choose match type (i.e. broad, phrase, exact).
Written by
Marco Varnas
Updated over a week ago
Broad / Phrase / Exact - Keyword Match Types (Definition)
Targeting options for Keywords (Manual Sponsored Products Campaigns)
Written by
Marco Varnas
Updated over a week ago
How to add your Target ACoS for Sponsored Products.
Learn how to add your desired Target ACoS for your Sponsored Products Campaigns. The Target ACoS is important for the automation.
Written by
Marco Varnas
Updated over a week ago
Why does the Target ACOS Upload not work?
Trouble uploading your Target ACOS file in the Amazon Advertising feature? Possible error reasons
Written by
Marco Varnas
Updated over a week ago
How to Set the "Right" Target ACoS
This article is a guide on how to set the "right" target ACoS based on your Profit Margin before and after PPC.
Written by
Marco Varnas
Updated over a week ago
Choose your right Target ACoS based on your Strategy
Define your advertising strategy as a target ACoS. You can change your advertising strategy anytime just by adjusting your target ACoS!
Written by
Marco Varnas
Updated over a week ago
How is the Break-Even ACoS Calculated in the Advertising module?
The Break-Even ACoS is only available for Seller Central integrations
Written by
Eva
Updated over a week ago
ACoS and Total ACoS in Trends
Written by
Marco Varnas
Updated over a week ago
How to Manage your Target ACoS
This article shows you how to upload Target ACoS to Sellics manually or in bulk, as well as initial troubleshooting.
Written by
Marco Varnas
Updated over a week ago
How to Create a Product Targeting Campaign in the Amazon UI
This article covers how to create a Product Targeting Campaign in Amazon.
Written by
Marco Varnas
Updated over a week ago
How to Pause a Product / ASIN within a Campaign
This article is a step-by-step guide on how to pause or change status of a product/ASIN within a campaign to 'enable', 'pause' or 'archive'.
Written by
Marco Varnas
Updated over a week ago
How do Amazon's Dynamic Bid Changes work? Do they affect the PPC Automation in Sellics?
Fixed, up and down or down only? General Recommendations
Written by
Marco Varnas
Updated over a week ago
What is the advertising attribution window?
Up to how many days will Orders be attributed to its Clicks?
Written by
Marco Varnas
Updated over a week ago
How often are PPC figures updated and when will new campaigns appear?
The amount of time it takes for Amazon and Sellics API to transfer and update data in Profit: One or two day!
Written by
Marco Varnas
Updated over a week ago
What are possible reasons for data differences between Amazon Advertising & the Sellics Advertising module?
This article details 3 primary reasons for PPC deviations, i.e., differently timed updates, lagged allocation and no product display ads.
Written by
Marco Varnas
Updated over a week ago
What is the difference between Keywords & Searchterms?
What are keywords vs. searchterms in Sponsored Products / PPC?
Written by
Marco Varnas
Updated over a week ago
How far back will PPC data be pulled from my Amazon Advertising account?
After integrating Sellics with your Vendor Central account / API integration, how far back will PPC data be pulled?
Written by
Marco Varnas
Updated over a week ago
PPC Advertising Targets
Which options do I have? Keywords, ASINs & Categories.
Written by
Marco Varnas
Updated over a week ago
How does Placements work?
This is a guide for the Placements tab in Sellics Advertising module: its mechanism and Sellics recommendations.
Written by
Eva
Updated over a week ago
When and why should I move keywords to negative targeting?
This article explains Negative Keywords and outlines how to use Negative Keywords to control customer traffic and for optimization.
Written by
Marco Varnas
Updated over a week ago
How to add Negative Keywords or ASINs for AUTOMATIC campaigns on Ad group level
This is a guide on how to add Negative Keywords or ASINs for automatic campaigns product targeting and select match type (exact/phrase).
Written by
Eva
Updated over a week ago
How can I interpret ASINs in PPC Searchterm Reports and how can I react?
Odd Codes / Hieroglyphs / Numbers as Searchterms? Set as Negative Targets?
Written by
Eva
Updated over a week ago
Can I make changes to Headline Search Ads (HSA) in Sellics?
Want to optimize Sponsored Brands (formerly HSA) campaigns in Sellics? It is totally possible.
Written by
Marco Varnas
Updated over a week ago
How does Ad Scheduling work? Recommendations?
Does PPC "dayparting" work well together with automation rules? which timezone? Turning campaigns off & on at different hours / days.
Written by
Marco Varnas
Updated over a week ago
Ad scheduling not working or pausing campaigns?
Only Adgroups Paused? Why?
Written by
Marco Varnas
Updated over a week ago
Introduction for bid adjustments during Prime Day / Black Friday
To make the most of Prime Day, we’ve put together the following recommendations for manual adjustments to get the most sales* on Prime Day
Written by
Eva
Updated over a week ago
Everything around Sponsored Brands
The Guide to Sponsored Brands Advertising in Sellics
Comprehensive guide, FAQs and best practices in Sellics Sponsored Brands Advertising
Written by
Marco Varnas
Updated over a week ago
Sponsored Brands Introduction and Recommendations
What is Sponsored Brands? How can I use it? What are Sellics' suggestions/recommendations?
Written by
Eva
Updated over a week ago
How to add your Target ACoS for Sponsored Brands.
Learn how to add your desired Target ACoS for your SB Campaigns which you want to automate.
Written by
Marco Varnas
Updated over a week ago
How to use Best Practice Rule Sets in Sponsored Brands
This article explains the mechanism of the 3 default Best Practice Rule Sets: Awareness Maximization, Sales Maximization, Sales Efficiency.
Written by
Marco Varnas
Updated over a week ago
Sellics Recommended Rule Sets for Different Advertising Strategies
Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.
Written by
Marco Varnas
Updated over a week ago
How does Sponsored Brands Automation work?
Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.
Written by
Marco Varnas
Updated over a week ago
How to Create New Rule Sets in Sponsored Brands Automation
A step-by-step guide on how to create new rule sets in Sponsored Brands Automation and properly set up logic (e.g metric, operation, unit).
Written by
Marco Varnas
Updated over a week ago
How to Enable / Disable Rules in Sponsored Brands Rule Sets
A guide to how to pause or resume (turns off / on) individual rules in your Sponsored Brands automation rule sets and other recommendations.
Written by
Marco Varnas
Updated over a week ago
How to Delete Rule Sets in Sponsored Brands Automation
This is a step-by-step guide on how to remove ad groups and delete rule sets in Sellics Sponsored Brands Automation.
Written by
Marco Varnas
Updated over a week ago
How are sales attributed differently in Sponsored Brands?
Sales are attributed differently between Sponsored Products and Sponsored Brands Automation. What are the implications for the latter?
Written by
Marco Varnas
Updated over a week ago
Rule-based Automation Sponsored Products & Sponsored Brands
How do the Rules for Advertising Automation Work?
This article provides a detailed explanation of PPC Rules mechanism: the condition, the threshold, the action, and more.
Written by
Marco Varnas
Updated over a week ago
What Time-frame do the Rules look at?
When do my rules trigger? How much time should I assume to wait?
Written by
Marco Varnas
Updated over a week ago
What is the Ideal Threshold for Rules? How many Clicks should I wait?
This article explains how to make decisions about an ideal threshold of clicks, the formulas, organic/PPC CR and automatic calculations.
Written by
Marco Varnas
Updated over a week ago
Why are my Rules not working as expected?
Already set up the rules but see no actions? Here are a few possible reasons.
Written by
Marco Varnas
Updated over a week ago
How do Bid Rules work?
Automated changes of bids explained. Advertising automation for bid optimization.
Written by
Marco Varnas
Updated over a week ago
Bid Rules Recommendations
Best Practice Rule Set for Bid Rules
Written by
Marco Varnas
Updated over a week ago
How do Keyword Rules work?
Advertising automation for keyword harvesting and automated movement explained
Written by
Marco Varnas
Updated over a week ago
Keyword Rules Recommendations
Best Practice Rule Set for Keyword Rules with Automatic and Manual Ad Groups.
Written by
Marco Varnas
Updated over a week ago
Sellics Recommended Rule Sets for Different Advertising Strategies
Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.
Written by
Marco Varnas
Updated over a week ago
How does Sponsored Brands Automation work?
Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.
Written by
Eva
Updated over a week ago
Autopilot
Getting Started with Autopilot
Follow this guide to learn step-by-step how to set up your Autopilot automation.
Written by
Eva
Updated over a week ago
What is Autopilot and how does it work?
What impact can I expect? Full AI-based PPC Automation explained
Written by
Marco Varnas
Updated over a week ago
What are Autopilot's main Advantages?
What is the difference between Rule based automation and Autopilot? Why should Amazon Vendors and Sellers consider Sellics' Autopilot?
Written by
Marco Varnas
Updated over a week ago
How Does Autopilot Make Bid Changes?
How does AI Automation predict future revenue and seasonality? PPC Sales Forecast and Autopilot bid changes explained.
Written by
Marco Varnas
Updated over a week ago
How to remove Ad Groups from Autopilot
This article shows you how to remove Ad Groups in bulk from Autopilot.
Written by
Marco Varnas
Updated over a week ago
The Autopilot feature: A Demo Video
Learn everything about our Autopilot feature in ourdemo video.
Written by
Marco Varnas
Updated over a week ago