Amazon Advertising

The Amazon Onion: Campaigns, Ad Groups, Targets, Searchterms

This video tutorial gives you an explanation of the Amazon Advertising structure to help navigate through the Sellics platform.

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Written by Simon Falkiewicz
Updated over a week ago

The three A's: ACoS, Break Even ACoS, Target ACoS

This video tutorial gives you an explanation of everything related to ACoS.

Written by Eva Stastna
Updated over a week ago

Setting up Bid-adjustment Automation

This video tutorial gives you an explanation and a walkthrough of how to leverage bid rules to optimize your campaigns with Sellics.

Written by Eva Stastna
Updated over a week ago

What is Keyword Harvesting?

This video tutorial gives you a step-by-step explanation of the mechanism of keyword harvesting.

Written by Eva Stastna
Updated over a week ago

Setting up Keyword Harvesting Automation

This video tutorial gives you an explanation and a walkthrough of how to leverage keyword rules to optimize your campaigns with Sellics.

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Written by Simon Falkiewicz
Updated over a week ago

Bid Adjustments Automation with Autopilot

This video tutorial gives you an explanation of the other type of automation: Bid Adjustments.

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Written by Simon Falkiewicz
Updated over a week ago

How does Analyze in PPC Manager work?

A tutorial on how to go through the change-log when analyzing campaigns to identify and attribute changes that were made.

Written by Marco Varnas
Updated over a week ago

Integrating an Advertising Account into Sellics

How to connect Sellics to your Amazon Advertising account through the API

Written by Micaela Milano
Updated over a week ago

Why can't I connect my Amazon Advertising Account?

Trouble integrating Amazon's Advertising API? Typical connection errors

Written by Eva Stastna
Updated over a week ago

How can I remove the connection between Sellics and my Amazon Advertising account?

Written by Eva Stastna
Updated over a week ago

Impressions

This article covers impressions and possible reasons for low impressions (as well as how to overcome them!)

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Written by Simon Falkiewicz
Updated over a week ago

CTR - Click Through Rate

This article explains the importance of Click Through Rate (CTR) and relevant factors, e.g main picture, title, prime, price, rating, brand.

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Written by Simon Falkiewicz
Updated over a week ago

CR - Conversion Rate

This article explains the Conversion Rate (CR) and factors that help drive a high CR.

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Written by Simon Falkiewicz
Updated over a week ago

ACoS - Advertising Cost of Sales

This article explains the mechanism and formula of ACoS and gives you helpful resources to gain a better understanding of ACoS.

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Written by Simon Falkiewicz
Updated over a week ago

CPC - Costs per Click

This article explains the mechanism of Costs per Click (CPC) based on your ACoS objectives, with examples.

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Written by Simon Falkiewicz
Updated over a week ago

The Guide to Sponsored Products Advertising in Sellics

Comprehensive guide, FAQs and best practices in Sellics Sponsored Products Advertising

Written by Marco Varnas
Updated over a week ago

How to add & edit PPC Campaigns in Sellics

Where can Products / Keywords be added to Adgroups? Which products? Possible error reasons?

Written by Eva Stastna
Updated over a week ago

ACoS and Total ACoS in Trends

Written by Marco Varnas
Updated over a week ago

How is the Break-Even ACoS Calculated in the Advertising module?

The Break-Even ACoS is only available for Seller Central integrations

Written by Eva Stastna
Updated over a week ago

How to Set the "Right" Target ACoS

This article is a guide on how to set the "right" target ACoS based on your Profit Margin before and after PPC.

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Written by Simon Falkiewicz
Updated over a week ago

How to Manage your Target ACoS

This article shows you how to upload Target ACoS to Sellics manually or in bulk, as well as initial troubleshooting.

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Written by Simon Falkiewicz
Updated over a week ago

Choose your right Target ACoS based on your Strategy

Define your advertising strategy as a target ACoS. You can change your advertising strategy anytime just by adjusting your target ACoS!

Written by Marco Varnas
Updated over a week ago

Campaign Naming Structure

Do's and Dont's of naming your campaign to apply Sellics automation to ad groups/ campaigns, analyze performance and organize your account.

Written by Micaela Milano
Updated over a week ago

How to Create a Product Targeting Campaign in the Amazon UI

This article covers how to create a Product Targeting Campaign in Amazon.

Written by Micaela Milano
Updated over a week ago

How to Add Products / ASINs to Existing Campaigns

This article walks through how you can add products/ASINs to existing campaigns by making changes to selected ad group(s).

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Written by Simon Falkiewicz
Updated over a week ago

How to Add Keywords to a Campaign

This is a step-by-step guide on how to add keywords to an existing campaign and choose match type (i.e. broad, phrase, exact).

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Written by Simon Falkiewicz
Updated over a week ago

Broad / Phrase / Exact - Keyword Match Types (Definition)

Targeting options for Keywords (Manual Sponsored Products Campaigns)

Written by Marco Varnas
Updated over a week ago

How to Pause a Product / ASIN within a Campaign

This article is a step-by-step guide on how to pause or change status of a product/ASIN within a campaign to 'enable', 'pause' or 'archive'.

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Written by Simon Falkiewicz
Updated over a week ago

How do Amazon's Dynamic Bid Changes work? Do they affect the PPC Automation in Sellics?

Fixed, up and down or down only? General Recommendations

Written by Marco Varnas
Updated over a week ago

PPC Sales Attribution Window

Up to how many days will Orders be attributed to its Clicks?

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Written by Simon Falkiewicz
Updated over a week ago

How often are PPC figures updated and when will new campaigns appear?

The amount of time it takes for Amazon and Sellics API to transfer and update data in Profit: One or two day!

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Written by Simon Falkiewicz
Updated over a week ago

What are possible reasons for data differences between Amazon Advertising & the Sellics Advertising module?

This article details 3 primary reasons for PPC deviations, i.e., differently timed updates, lagged allocation and no product display ads.

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Written by Simon Falkiewicz
Updated over a week ago

What is the difference between Keywords & Searchterms?

What are keywords vs. searchterms in Sponsored Products / PPC?

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Written by Simon Falkiewicz
Updated over a week ago

How far back will PPC data be pulled from my Amazon Advertising account?

After integrating Sellics with your Vendor Central account / API integration, how far back will PPC data be pulled?

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Written by Simon Falkiewicz
Updated over a week ago

PPC Advertising Targets

Which options do I have? Keywords, ASINs & Categories.

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Written by Simon Falkiewicz
Updated over a week ago

How does Placements work?

This is a guide for the Placements tab in Sellics Advertising module: its mechanism and Sellics recommendations.

Written by Eva Stastna
Updated over a week ago

When and why should I move keywords to negative targeting?

This article explains Negative Keywords and outlines how to use Negative Keywords to control customer traffic and for optimization.

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Written by Simon Falkiewicz
Updated over a week ago

How to add Negative Keywords or ASINs for AUTOMATIC campaigns on Ad group level

This is a guide on how to add Negative Keywords or ASINs for automatic campaigns product targeting and select match type (exact/phrase).

Written by Eva Stastna
Updated over a week ago

How can I interpret ASINs in PPC Searchterm Reports and how can I react?

Odd Codes / Hieroglyphs / Numbers as Searchterms? Set as Negative Targets?

Written by Eva Stastna
Updated over a week ago

Can I make changes to Headline Search Ads (HSA) in Sellics?

Want to optimize Sponsored Brands (formerly HSA) campaigns in Sellics? It is totally possible.

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Written by Simon Falkiewicz
Updated over a week ago

How does Ad Scheduling work? Recommendations?

Does PPC "dayparting" work well together with automation rules? which timezone? Turning campaigns off & on at different hours / days.

Written by Eva Stastna
Updated over a week ago

Introduction for bid adjustments during Prime Day / Black Friday

To make the most of Prime Day, we’ve put together the following recommendations for manual adjustments to get the most sales* on Prime Day

Written by Eva Stastna
Updated over a week ago

The Guide to Sponsored Brands Advertising in Sellics

Comprehensive guide, FAQs and best practices in Sellics Sponsored Brands Advertising

Written by Marco Varnas
Updated over a week ago

Sponsored Brands Introduction and Recommendations

What is Sponsored Brands? How can I use it? What are Sellics' suggestions/recommendations?

Written by Eva Stastna
Updated over a week ago

Sellics Recommended Rule Sets for Different Advertising Strategies

Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.

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Written by Simon Falkiewicz
Updated over a week ago

How to use Best Practice Rule Sets in Sponsored Brands

This article explains the mechanism of the 3 default Best Practice Rule Sets: Awareness Maximization, Sales Maximization, Sales Efficiency.

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Written by Simon Falkiewicz
Updated over a week ago

Sponsored Brands Introduction and Recommendations

What is Sponsored Brands? How can I use it? What are Sellics' suggestions/recommendations?

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Written by Simon Falkiewicz
Updated over a week ago

How does Sponsored Brands Automation work?

Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.

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Written by Simon Falkiewicz
Updated over a week ago

How to Create New Rule Sets in Sponsored Brands Automation

A step-by-step guide on how to create new rule sets in Sponsored Brands Automation and properly set up logic (e.g metric, operation, unit).

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Written by Simon Falkiewicz
Updated over a week ago

How to Enable / Disable Rules in Sponsored Brands Rule Sets

A guide to how to pause or resume (turns off / on) individual rules in your Sponsored Brands automation rule sets and other recommendations.

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Written by Simon Falkiewicz
Updated over a week ago

How to Delete Rule Sets in Sponsored Brands Automation

This is a step-by-step guide on how to remove ad groups and delete rule sets in Sellics Sponsored Brands Automation.

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Written by Simon Falkiewicz
Updated over a week ago

How are sales attributed differently in Sponsored Brands?

Sales are attributed differently between Sponsored Products and Sponsored Brands Automation. What are the implications for the latter?

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Written by Simon Falkiewicz
Updated over a week ago

How do Rules for PPC Automation Work?

This article provides a detailed explanation of PPC Rules mechanism: the condition, the threshold, the action, and more.

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Written by Simon Falkiewicz
Updated over a week ago

What Time-frame do the Rules look at?

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Written by Simon Falkiewicz
Updated over a week ago

What is the Ideal Threshold for Rules? How many Clicks should I wait?

This article explains how to make decisions about an ideal threshold of clicks, the formulas, organic/PPC CR and automatic calculations.

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Written by Simon Falkiewicz
Updated over a week ago

Why are my Rules not triggering any actions?

Already set up the rules but see no actions? Here are a few possible reasons.

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Written by Simon Falkiewicz
Updated over a week ago

How do Bid Rules work?

Automated changes of bids explained. Advertising automation for bid optimization.

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Written by Simon Falkiewicz
Updated over a week ago

Bid Rules Recommendations

Best Practice Rule Set for Bid Rules

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Written by Simon Falkiewicz
Updated over a week ago

How do Keyword Rules work?

Advertising automation for keyword harvesting and automated movement explained

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Written by Simon Falkiewicz
Updated over a week ago

Keyword Rules Recommendations

Best Practice Rule Set for Keyword Rules with Automatic and Manual Ad Groups.

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Written by Simon Falkiewicz
Updated over a week ago

Sellics Recommended Rule Sets for Different Advertising Strategies

Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.

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Written by Simon Falkiewicz
Updated over a week ago

How does Sponsored Brands Automation work?

Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.

Written by Eva Stastna
Updated over a week ago

Getting Started with Autopilot

Follow this guide to learn step-by-step how to set up your Autopilot automation.

Written by Eva Stastna
Updated over a week ago

What is Autopilot and how does it work?

What impact can I expect? Full AI-based PPC Automation explained

Written by Ernest Nshiime
Updated over a week ago

What are Autopilot's main Advantages?

What is the difference between Rule based automation and Autopilot? Why should Amazon Vendors and Sellers consider Sellics' Autopilot?

Written by Ernest Nshiime
Updated over a week ago

How Does Autopilot Make Bid Changes?

How does AI Automation predict future revenue and seasonality? PPC Sales Forecast and Autopilot bid changes explained.

Written by Ernest Nshiime
Updated over a week ago

How to remove Ad Groups from Autopilot

This article shows you how to remove Ad Groups in bulk from Autopilot.

Written by Micaela Milano
Updated over a week ago