Amazon Advertising

Everything you need to know about the Sellics Advertising Module and Automation.

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76 articles in this collection
Written by Marco Varnas and Eva
Video Library

Top 10 Amazon ad tips with Sellics!

Learn how to navigate through the advertising feature of Sellics.
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Written by Marco Varnas
Updated over a week ago

The Amazon Onion: Campaigns, Ad Groups, Targets, Searchterms

This video tutorial gives you an explanation of the Amazon Advertising structure to help navigate through the Sellics platform.
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Written by Marco Varnas
Updated over a week ago

The three A's: ACoS, Break Even ACoS, Target ACoS

This video tutorial gives you an explanation of everything related to ACoS.
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Written by Eva
Updated over a week ago

Setting up Bid-adjustment Automation

This video tutorial gives you an explanation and a walkthrough of how to leverage bid rules to optimize your campaigns with Sellics.
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Written by Eva
Updated over a week ago

What is Keyword Harvesting?

This video tutorial gives you a step-by-step explanation of the mechanism of keyword harvesting.
Eva avatar
Written by Eva
Updated over a week ago

Setting up Keyword Harvesting Automation

This video tutorial gives you an explanation and a walkthrough of how to leverage keyword rules to optimize your campaigns with Sellics.
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Written by Marco Varnas
Updated over a week ago

Bid Adjustments Automation with Autopilot

This video tutorial gives you an explanation of the other type of automation: Bid Adjustments.
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Written by Marco Varnas
Updated over a week ago

Sellics Optimize & Analyze

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Written by Marco Varnas
Updated over a week ago

How does Analyze in PPC Manager work?

A tutorial on how to go through the change-log when analyzing campaigns to identify and attribute changes that were made.
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Written by Marco Varnas
Updated over a week ago

How to Automate your Automatic Campaigns

A quick video on how to automate your automatic campaigns.
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Written by Marco Varnas
Updated over a week ago

How to Automate your Manual Campaigns?

A quick video on how to automate your manual campaigns.
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Written by Marco Varnas
Updated over a week ago
Everything around Sponsored Products

Sponsored Products: 10 Tips for Amazon PPC Optimization

10 tips from our Amazon PPC Expert Team for Sponsored Products strategies and optimization techiniques!
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Written by Marco Varnas
Updated over a week ago

The Guide to Sponsored Products Advertising in Sellics

Comprehensive guide, FAQs and best practices in Sellics Sponsored Products Advertising
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Written by Marco Varnas
Updated over a week ago

How to add & edit PPC Campaigns in Sellics

Where can Products / Keywords be added to Adgroups? Which products? Possible error reasons?
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Written by Marco Varnas
Updated over a week ago

Campaign Naming Structure

Do's and Dont's of naming your campaign to apply Sellics automation to ad groups/ campaigns, analyze performance and organize your account.
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Written by Marco Varnas
Updated over a week ago

How to Add Products / ASINs to Existing Campaigns

This article walks through how you can add products/ASINs to existing campaigns by making changes to selected ad group(s).
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Written by Marco Varnas
Updated over a week ago

How to Add Keywords to a Campaign

This is a step-by-step guide on how to add keywords to an existing campaign and choose match type (i.e. broad, phrase, exact).
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Written by Marco Varnas
Updated over a week ago

Broad / Phrase / Exact - Keyword Match Types (Definition)

Targeting options for Keywords (Manual Sponsored Products Campaigns)
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Written by Marco Varnas
Updated over a week ago

How to add your Target ACoS for Sponsored Products.

Learn how to add your desired Target ACoS for your Sponsored Products Campaigns. The Target ACoS is important for the automation.
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Written by Marco Varnas
Updated over a week ago

Why does the Target ACOS Upload not work?

Trouble uploading your Target ACOS file in the Amazon Advertising feature? Possible error reasons
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Written by Marco Varnas
Updated over a week ago

How to Set the "Right" Target ACoS

This article is a guide on how to set the "right" target ACoS based on your Profit Margin before and after PPC.
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Written by Marco Varnas
Updated over a week ago

Choose your right Target ACoS based on your Strategy

Define your advertising strategy as a target ACoS. You can change your advertising strategy anytime just by adjusting your target ACoS!
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Written by Marco Varnas
Updated over a week ago

How is the Break-Even ACoS Calculated in the Advertising module?

The Break-Even ACoS is only available for Seller Central integrations
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Written by Eva
Updated over a week ago

ACoS and Total ACoS in Trends

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Written by Marco Varnas
Updated over a week ago

How to Manage your Target ACoS

This article shows you how to upload Target ACoS to Sellics manually or in bulk, as well as initial troubleshooting.
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Written by Marco Varnas
Updated over a week ago

How to Create a Product Targeting Campaign in the Amazon UI

This article covers how to create a Product Targeting Campaign in Amazon.
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Written by Marco Varnas
Updated over a week ago

How to Pause a Product / ASIN within a Campaign

This article is a step-by-step guide on how to pause or change status of a product/ASIN within a campaign to 'enable', 'pause' or 'archive'.
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Written by Marco Varnas
Updated over a week ago

How do Amazon's Dynamic Bid Changes work? Do they affect the PPC Automation in Sellics?

Fixed, up and down or down only? General Recommendations
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Written by Marco Varnas
Updated over a week ago

What is the advertising attribution window?

Up to how many days will Orders be attributed to its Clicks?
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Written by Marco Varnas
Updated over a week ago

How often are PPC figures updated and when will new campaigns appear?

The amount of time it takes for Amazon and Sellics API to transfer and update data in Profit: One or two day!
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Written by Marco Varnas
Updated over a week ago

What are possible reasons for data differences between Amazon Advertising & the Sellics Advertising module?

This article details 3 primary reasons for PPC deviations, i.e., differently timed updates, lagged allocation and no product display ads.
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Written by Marco Varnas
Updated over a week ago

What is the difference between Keywords & Searchterms?

What are keywords vs. searchterms in Sponsored Products / PPC?
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Written by Marco Varnas
Updated over a week ago

How far back will PPC data be pulled from my Amazon Advertising account?

After integrating Sellics with your Vendor Central account / API integration, how far back will PPC data be pulled?
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Written by Marco Varnas
Updated over a week ago

PPC Advertising Targets

Which options do I have? Keywords, ASINs & Categories.
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Written by Marco Varnas
Updated over a week ago

How does Placements work?

This is a guide for the Placements tab in Sellics Advertising module: its mechanism and Sellics recommendations.
Eva avatar
Written by Eva
Updated over a week ago

When and why should I move keywords to negative targeting?

This article explains Negative Keywords and outlines how to use Negative Keywords to control customer traffic and for optimization.
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Written by Marco Varnas
Updated over a week ago

How to add Negative Keywords or ASINs for AUTOMATIC campaigns on Ad group level

This is a guide on how to add Negative Keywords or ASINs for automatic campaigns product targeting and select match type (exact/phrase).
Eva avatar
Written by Eva
Updated over a week ago

How can I interpret ASINs in PPC Searchterm Reports and how can I react?

Odd Codes / Hieroglyphs / Numbers as Searchterms? Set as Negative Targets?
Eva avatar
Written by Eva
Updated over a week ago

Can I make changes to Headline Search Ads (HSA) in Sellics?

Want to optimize Sponsored Brands (formerly HSA) campaigns in Sellics? It is totally possible.
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Written by Marco Varnas
Updated over a week ago

How does Ad Scheduling work? Recommendations?

Does PPC "dayparting" work well together with automation rules? which timezone? Turning campaigns off & on at different hours / days.
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Written by Marco Varnas
Updated over a week ago

Ad scheduling not working or pausing campaigns?

Only Adgroups Paused? Why?
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Written by Marco Varnas
Updated over a week ago

Introduction for bid adjustments during Prime Day / Black Friday

To make the most of Prime Day, we’ve put together the following recommendations for manual adjustments to get the most sales* on Prime Day
Eva avatar
Written by Eva
Updated over a week ago
Everything around Sponsored Brands

The Guide to Sponsored Brands Advertising in Sellics

Comprehensive guide, FAQs and best practices in Sellics Sponsored Brands Advertising
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Written by Marco Varnas
Updated over a week ago

Sponsored Brands Introduction and Recommendations

What is Sponsored Brands? How can I use it? What are Sellics' suggestions/recommendations?
Eva avatar
Written by Eva
Updated over a week ago

How to add your Target ACoS for Sponsored Brands.

Learn how to add your desired Target ACoS for your SB Campaigns which you want to automate.
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Written by Marco Varnas
Updated over a week ago

How to use Best Practice Rule Sets in Sponsored Brands

This article explains the mechanism of the 3 default Best Practice Rule Sets: Awareness Maximization, Sales Maximization, Sales Efficiency.
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Written by Marco Varnas
Updated over a week ago

Sellics Recommended Rule Sets for Different Advertising Strategies

Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.
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Written by Marco Varnas
Updated over a week ago

How does Sponsored Brands Automation work?

Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.
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Written by Marco Varnas
Updated over a week ago

How to Create New Rule Sets in Sponsored Brands Automation

A step-by-step guide on how to create new rule sets in Sponsored Brands Automation and properly set up logic (e.g metric, operation, unit).
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Written by Marco Varnas
Updated over a week ago

How to Enable / Disable Rules in Sponsored Brands Rule Sets

A guide to how to pause or resume (turns off / on) individual rules in your Sponsored Brands automation rule sets and other recommendations.
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Written by Marco Varnas
Updated over a week ago

How to Delete Rule Sets in Sponsored Brands Automation

This is a step-by-step guide on how to remove ad groups and delete rule sets in Sellics Sponsored Brands Automation.
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Written by Marco Varnas
Updated over a week ago

How are sales attributed differently in Sponsored Brands?

Sales are attributed differently between Sponsored Products and Sponsored Brands Automation. What are the implications for the latter?
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Written by Marco Varnas
Updated over a week ago
Rule-based Automation Sponsored Products & Sponsored Brands

How do the Rules for Advertising Automation Work?

This article provides a detailed explanation of PPC Rules mechanism: the condition, the threshold, the action, and more.
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Written by Marco Varnas
Updated over a week ago

What Time-frame do the Rules look at?

When do my rules trigger? How much time should I assume to wait?
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Written by Marco Varnas
Updated over a week ago

What is the Ideal Threshold for Rules? How many Clicks should I wait?

This article explains how to make decisions about an ideal threshold of clicks, the formulas, organic/PPC CR and automatic calculations.
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Written by Marco Varnas
Updated over a week ago

Why are my Rules not working as expected?

Already set up the rules but see no actions? Here are a few possible reasons.
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Written by Marco Varnas
Updated over a week ago

How do Bid Rules work?

Automated changes of bids explained. Advertising automation for bid optimization.
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Written by Marco Varnas
Updated over a week ago

Bid Rules Recommendations

Best Practice Rule Set for Bid Rules
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Written by Marco Varnas
Updated over a week ago

How do Keyword Rules work?

Advertising automation for keyword harvesting and automated movement explained
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Written by Marco Varnas
Updated over a week ago

Keyword Rules Recommendations

Best Practice Rule Set for Keyword Rules with Automatic and Manual Ad Groups.
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Written by Marco Varnas
Updated over a week ago

Sellics Recommended Rule Sets for Different Advertising Strategies

Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.
Marco Varnas avatar
Written by Marco Varnas
Updated over a week ago

How does Sponsored Brands Automation work?

Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.
Eva avatar
Written by Eva
Updated over a week ago